Design, Video and Communication

Sales Genie Migration Study

Prior to a major update to the user interface of, the owner of the website wanted to discover and fix any problems that customers would have using the site. I recruited 30 users across differing industries, who had varied number of years using the legacy interface. The study took place over five months and uncovered the strengths and weaknesses of the new interface, as well as providing a roadmap for future design and development.